Donnie Gupton

The Musts of Lead Generation: Essential Elements for Success

A Talk by Donnie Gupton

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About this Talk

Are you struggling to keep your pipeline full and consistently generate high-quality leads? You're not alone, but here's the harsh truth—most recruiting firms are missing key elements that are absolutely critical for sustainable growth. If your lead generation efforts aren’t hitting the mark, it's time to rethink your strategy and focus on what truly works in today’s competitive market.

In my talk, we’re diving into the must-have elements that will transform how you approach lead generation and drive real results for your recruiting firm. Whether you're an agency owner or recruiter, these insights are tailored to give you a strategic edge.

Here’s what we’ll be covering:

✔️ High-Quality Content: Content isn’t just king—it’s the foundation of your lead generation strategy. Learn how to craft valuable, informative, and engaging content that speaks directly to your target audience’s pain points, positioning you as the go-to authority in your niche.

✔️ Hiring Persona Mastery: One of the most overlooked aspects of lead generation is understanding exactly who you're targeting. We'll discuss how to define and refine your ideal hiring persona to ensure you’re reaching the right people and not wasting time on the wrong prospects.

✔️ Targeted Outreach: It's not about how many people you reach; it’s about how targeted your outreach is. Discover strategies for identifying your ideal clients, crafting hyper-relevant messages, and dramatically increasing your conversion rates.

✔️ Effective Follow-Up: Lead generation doesn’t end with the first contact. I’ll show you how to implement a follow-up system that nurtures leads over time, using personalized emails, phone calls, and other touchpoints. Consistency is key, and we’ll cover how to keep your leads engaged without coming across as pushy.

✔️ Lead Magnets: Want to turn prospects into warm leads? We’ll explore how to create valuable resources—like eBooks, webinars, or guides—that provide real value to your audience while capturing their contact information.

✔️ Audience Building on LinkedIn: Building a targeted audience on LinkedIn isn’t just about connection requests. I’ll break down how to engage with your audience meaningfully and build a network that continually delivers inbound leads.

If you're serious about scaling your recruiting business and tired of chasing leads that never convert, this episode will give you the blueprint to transform your lead generation strategy and set your firm up for long-term success.

September 24, 2024, 06:30 PM

06:30 PM - 08:00 PM

About The Speaker

Donnie Gupton

Donnie Gupton

Crelate

Founded in 2012, Crelate is a fast, flexible, intuitive, core platform for the modern talent business. Crelate integrates a powerful and customizable ATS, recruiting CRM, and back-office management, empowering agencies with the tools to make more placements, win more business, and scale their teams

Recruiters Websites

As a digital agency focused on the recruitment industry, we help recruiters build custom websites and offer solutions for marketing, SEO, content creation, and API integrations. Over the past 12 years, we've helped more than 800 firms create unique strategies to reach more clients and candidates.

The Finders

Join The Finders, where recruiters become entrepreneurs, and say goodbye to the limitations of traditional recruiting! Founded in '98, our new brokerage model empowers recruiting members to operate where, when, and how they want while benefiting from the support and assets of The Finders community.

PeopleGPT

Introducing PeopleGPT, the AI search engine that understands who you're looking for. Discover and unlock talent density at scale. Click the link below to learn more!

Clay

Help your recruiting implement any outreach idea. First, maximize data coverage with 75+ enrichment tools & our AI agent with just your Clay account. Then, use AI to craft relevant outreach at scale.

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