Will McGhee - 9 Reason Why Your Team's BD, Content and Sales Strategies Aren't Working
A Talk by Will McGhee (Recruiting with Dynamite)
About this Talk
It's not just the economy... It's your strategy.
Gurus will tell you that you need to send more outbound with personalized AI tools, get more content out daily, and to do 569,456 more cold calls either by yourself or through an offshore virtual team...
If you and/or your team tried any or all of these things in 2024, I'm willing to bet most of you fall in 1 of 3 categories after a few months.
1) it worked really well in the beginning, but not reliable
2) it didn't work at all
3) you get a lot of "leads" but not much revenue/ conversion
"Do more" is not a strategy in 2024... It's a cyanide pill for your business, team morale and mental health.
Thats because more emails, content and sales calls are activities, not strategy.
In this session I'm going to show you the 9 reasons why your activities aren't working and 9 ways to fix them.
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